Growth

Senior Manager, Digital Acquisition

Full Time - Austin, TX

Favor is looking to further build out its performance marketing team with a Sr. Manager of Digital Acquisition who can own and execute the paid search strategy.  This role requires the ability to lead programs, manage team members, create and execute on customer acquisition strategies, work well across departments, as well as multi-task responsibilities. The Sr. Manager must be able to analyze and track data to maximize the performance of each campaign to achieve revenue and growth goals. This individual must also be able to continuously research, identify and execute on testing new online marketing channels to drive customer acquisition.

RESPONSIBILITIES

  • Manage daily execution of paid search campaigns
  • Build and own the paid search channel strategy and growth roadmap
  • Provide effective management of spend and forecasts
  • Keep up to date with paid search best practices and strategies
  • Hands-on bid optimization to meet and exceed volume and ROI targets
  • Build and execute keyword expansion plans
  • Continuously evaluate and test channels, landing pages, messaging and user experiences

Must Have Qualifications

  • 7+ years’ hands-on experience in growth marketing ideally managing a large keyword volume and spend budget in paid search
  • Rockstar with Excel and using data to draw insights to drive strategy
  • Deep understanding of attribution, tracking and measurement - specifically web analytics and mobile attribution tools
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • BA/BS degree required
  • Self-directed, proactive and able to define and execute projects independently
  • Excellent communication skills and ability to work effectively across departments and teams

Nice to Have Qualifications

  • Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of the on-demand marketplace
  • Google AdWords certification
  • Experience with SEO and understanding of interactions with paid search
  • Familiarity with SQL
View More Career Opportunities