Growth

Associate Manager, CRM

Full Time - Austin, TX

The Associate Manager, Runner CRM will be responsible for creating CRM campaigns (email, push, and in-app automation) to drive best-in-class retention and loyalty for Runners in Favors’ 140+ cities. You will be able to balance marketing, analytical thinking, and program execution in our fast-paced, highly-reactive environment. This is a unique opportunity to do much more than traditional CRM, and because of that you will have an immediate impact on the success of Favor’s lifecycle marketing.

Responsibilities

  • Work with the CRM digital marketing team to help conceptualize email campaigns and programs that will advance business, marketing and branding objectives
  • Manage end-to-end email campaign production and execution, including sophisticated email program setup for welcome series, dynamic waterfall campaigns, and automated personalization 
  • Manage new email strategies to improve overall channel performance, including creative optimization, AB Split testing, developing automated and triggered campaigns 
  • Report on a weekly, monthly, quarterly and ad hoc basis metrics for CRM and lifecycle campaigns
  • Use a test and learn approach to optimize program effectiveness, leverage reporting and analytics to analyze campaign performance and track campaign KPIs
  • Remain current and informed on industry trends, new offerings and interactive CRM technologies
  • Work closely with IT and Development team for email integration (API and Rest Calls)
  • Work collaboratively with stakeholders within the CRM, sales, product, media, and brand
  • Own and maintain data integrity; build/deliver recurring reports for the analysis of KPI variances
  • Present valuable actionable recommendations based on the basis of your findings that drive tangible business impact
  • Execute customer journey reporting including Lifetime Value and other long-term trends in shopping behavior of Runners acquired through various marketing touch points
  • Plan CRM promotions that consider cross-functional implications around operational support, budgeting, marketing segmentation, campaign direction, and post-promotion analysis
  • Balance the operational complexities of our on-demand business, which include over-communicating cross-functionally and formulating a number of campaigns/strategies to address all possible business scenarios
  • Work closely with the product team to ensure we are aligned on CRM business needs and upcoming product improvements
  • Performance for this role will be measured against Runner lifetime value

Requirements

  • 3+ years of CRM, loyalty, or lifecycle automation experience
  • Degree in Marketing or related field
  • Experience implementing loyalty, CRM, and automation marketing programs and processes is an absolute must
  • Heavy experience with CRM tools (Braze, Salesforce, or Resonsys, preferably) around campaign management, email, push notifications, in-app messaging, etc.
  • Ability to monitor, interpret, and report on data to help build cohesive marketing programs
  • Extremely strong written and communicative skills
  • Previous technology / consumer app experience highly desired
At Favor, we believe that to Run Texas, we need to represent Texas. By putting Community First, we honor the diversity of our backgrounds and experiences through sharing our unique voices. Our community grows when we challenge ourselves to learn and see the world from another’s view. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.   
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