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Growth

Digital Marketing Coordinator (Paid Social)

Full Time - Austin, TX

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Favor is looking for a Digital Marketing Coordinator to help support our Paid Social initiatives. This role will be tasked with overseeing the performance and optimization of Favor’s paid social presence by making data driven decisions while maintaining Favor’s unique Brand Voice. Along with daily execution, weekly and monthly reporting to inform the company at large of progress will be expected. The Digital Marketing Coordinator will report to the Growth Marketing Manager and work closely with the Creative, Brand, and Business Analytics teams.

Responsibilities

  • Lead performance-based acquisition marketing efforts for paid social channels
  • Partner with the Growth Marketing Manager to execute on paid social strategies and overall growth team goals
  • Launch and test performance for new social channels
  • Provide effective oversight of spend and forecasts
  • Keep up to date with paid social best practices and strategies
  • Hands-on optimization to meet and exceed volume and ROI targets
  • Partner with creative team to continuously test messaging and design

Must-Have Qualifications

  • 2+ years experience in Digital Performance Marketing
  • 1+ years of direct experience in Paid Social Marketing (Facebook Ads, Instagram, etc.)
  • Proficient with Excel and using data to draw insights to drive strategy
  • Understanding of attribution, tracking, and measurement
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • BA/BS degree required
  • Self-directed, proactive and able to define and execute projects independently
  • Excellent communication skills and ability to work effectively across departments and teams

Nice-to-Have Qualifications

  • Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry
  • Experience using paid social channels to drive mobile app installs
  • An understanding of the nuances of both the demand and supply side of the on-demand marketplace
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