Growth

Associate Manager, Email & Lifecycle Marketing

Full Time - Austin, TX

The Email & Lifecycle Marketing, Campaign Manager will be responsible for creating CRM campaigns (email, push, and in-app automation) to drive best-in-class retention and loyalty strategies. You will be able to balance marketing, analytical thinking, and program execution in our fast-paced, highly-reactive environment.

Responsibilities

  • Manage end-to-end email campaign production and execution, including sophisticated email program setup for welcome series, dynamic waterfall campaigns, and automated personalization 
  • Report on a weekly, monthly, quarterly and ad hoc basis metrics for CRM and lifecycle campaigns
  • Use a test and learn approach to optimize program effectiveness, leverage reporting and analytics to analyze campaign performance
  • Execute customer journey reporting including Lifetime Value and other long-term trends in runner or consumer behavior
  • Work closely with cross-functional to ensure we are aligned on CRM business needs and upcoming product improvements

Requirements

  • 3+ years of CRM, loyalty, or lifecycle automation experience
  • Degree in Marketing or related field
  • Experience implementing loyalty, CRM, and automation marketing programs and processes is an absolute must
  • Heavy experience with CRM tools (Braze, Salesforce, or Resonsys, preferably) around campaign management, email, push notifications, in-app messaging, etc.
  • Ability to monitor, interpret, and report on data to help build cohesive marketing programs
  • Extremely strong written and communicative skills
  • Previous technology / consumer app experience highly desired
At Favor, we believe that to Run Texas, we need to represent Texas. By putting Community First, we honor the diversity of our backgrounds and experiences through sharing our unique voices. Our community grows when we challenge ourselves to learn and see the world from another’s view. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.   
View More Career Opportunities