Operations

Digital Acquisition Coordinator

Full Time - Austin, TX

At Favor, Runners are the lifeblood of our company, it’s at the core of what we are and it’s what we do. It’s what makes us different. To truly deliver on being a personal delivery assistant, we start in our own community.

Favor is looking for a motivated and hungry Runner Acquisition Coordinator to join our Runner Growth team. In this role, you will leverage digital marketing channels such as Facebook to meet and exceed Runner acquisition targets. You will be responsible for channel optimization, ad A/B testing, and will manage a substantial budget to get more Texans to become Favor Runners. If you enjoy hard problems, are a self-starter, have a strong analysis acumen, and if the thought of helping Favor continue to grow sounds exciting, we would love to meet you!

Responsibilities

  • Lead Runner acquisition marketing efforts across paid social channels
  • Test & launch new social channels
  • Provide effective oversight of spend and forecasts
  • Keep up to date with paid social best practices and strategies
  • Hands-on optimization to meet and exceed volume and ROI targets
  • Partner with creative team to continuously test messaging and design

Must Have Qualifications

  • 1-2 years experience in Digital Performance Marketing
  • 1+ years of direct experience in Paid Social Marketing (Facebook Ads, Instagram, etc.)
  • Proficient with Excel and using data to draw insights to drive strategy
  • Understanding of attribution, tracking, and measurement
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • Self-directed, proactive and able to define and execute projects independently
  • Excellent communication skills and ability to work effectively across departments and teams
  • BA/BS degree required

Nice to have Qualifications

  • Experience in/around a start-up - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of the on-demand marketplace
  • Experience with Looker or equivalent business intelligence software
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